Primal Branding

Posted on by themillatju_6lg2lq

Example Primal Branding Projects

InkSpatter Press

  • The Creation Story

Alan O.W. Barnes created InkSpatter Press as a way to execute experimental comics, animation, and music without having to give up elements of his vision to corporate overlords.

  • The Creed

If it were easy everyone would do it.

  • The Icons

 

 

 

 

 

 

 

  • The Rituals

Listening to the Legion of Lethargic Super Geeks’ podcast

Reading books by Barnes

  • The Pagans or Nonbelievers

Anyone who hates comics and art music

  • The Sacred Words

“Testing the theory that growing up is inevitable”

“Fairy tales do not tell children the dragons exist. Children already know that dragons exist. Fairy tales tell children the dragons can be killed.”

  • The Leader

Alan O.W. Barnes

Starbucks Coffee

  • The Creation Story

The first Starbucks was opened in Seattle, Washington, on March 31, 1971, by three partners who met while they were students at the University of San Francisco:[22]English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. Bowker recalls that Terry Heckler, with whom Bowker owned an advertising agency, thought words beginning with “st” were powerful. The founders brainstormed a list of words beginning with “st,” and eventually landed on “Starbo,” a mining town in the Cascade Range. From there, the group remembered “Starbuck,” the name of the chief mate in the book Moby-Dick. Bowker said, “Moby-Dick didn’t have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense.”

  • The Creed

We make sure everything we do is through the lens of humanity – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.

  • The Icons

 

 

 

 

 

  • The Rituals

Standing in line to get coffee in the morning

  • The Pagans or Nonbelievers

People who drink Dunkin Donuts coffee

  • The Sacred Words

“Tall”, “Grande”, “Venti”

  • The Leader

Kevin Johnson